Radio is MOBILE.  Customers can be influenced almost anywhere - in their homes, car or offices, on the way shopping, etc.  In fact, the average listener spends three-and-a-half hours per weekday and five hours per weekend day listening to the radio. That’s a lot of time to tell consumers about your product or services.

Radio is a FREQUENCY medium. Because of the low cost per commercial, you can buy a great deal of commercials to present a repeated message.  The more consumers hear your message, the more likely they are to act.

Radio is TARGETED.  Depending on the type of station you invest in, you can reach a very specific market to match your product.  More of your money goes to your targeted prospects, with a lot less waste!

Radio is TIMING.  Radio’s prime time corresponds with prime shopping times.  In fact, 75 percent of all retail purchases occur between the hours of 6 a.m. and 7 p.m.  Further, 55 percent of all consumers listen to radio within one hour of their largest purchase of the day.

Radio is EFFICIENT.  The average advertising costs for radio airtime has seen a lower increase over the past 10 years than any other advertising medium.  Radio continues to deliver big results for a small investment.

Radio is THEATER OF THE MIND.  By leveraging the listener’s imagination, you can demonstrate a product, travel to far away places, or do a side by side comparison much more easily and less costly than on TV.

Unlike any other medium, radio remains an extremely viable and contemporary channel to reach the people in your target audience. Why? Because RADIO reaches nearly everyone.

Who Is listening to radio?

Almost everyone listens to radio.  To be more specific, people listen to radio on average, for 3-1/2 hours a day.  Adults spend more time with radio from 6 a.m. to 6 p.m. than any other medium, which represents 44 percent of their time versus 41 percent for TV.  Car radios reach 87 percent of consumers each week.

Unlike the "surfers" on television, the average radio listener doesn’t change stations during commercials.  That’s because 18 percent of radio listenership takes place in a car (where scanning is most likely to occur), that means the other 82 percent are loyally listening to radio messages, including the commercials. Compiled by Ambassador Advertising Agency